Brand Creation + Innovation
THE BEAUDEGA by Renard & Co.
To extend my wife’s Interior Design brand, we opened a store that featured a curated selection of home goods, cafe, and a selection of fine foods. We affectionately call it the ‘BEAUDEGA’. It was a great exercise in applying our marketing & creative backgrounds into a real life retail brand experience which has given us a true appreciation for the marketing needs of a business when you have actual skin in the game.
SPLASH Spiked Sparkling Water.
In partnership with Sleeman/Sapporo, I created a spirit based beverage brand from scratch. It's the very first time the brewer has stepped outside its brewing roots. Creating and building a product from the get-go taught me all I needed to know about the critical aspects of building a brand from a business’ perspective.
Mensch.
Having extensive ties to the Jewish community, through friends and community, and all the unfortunate events of the recent past, I thought I could do something to help. I created a clothing brand named ‘Mensch.’ Often called one myself, I thought it was the perfect way for people to do some good and feel good about doing good. In short, being a mensch. Partial proceeds go to the UJA.
https://renardhomestore.myshopify.com/collections/mensch?_pos=1&_psq=mensch&_ss=e&_v=1.0
Cannabis Beverages
After the successful creation, development and launch of Splash Spiked Sparkling Water, Cossette Communications brought me on board to help develop a comprehensive portfolio of cannabis beverage brands for the newly formed Constellation/Canopy partnership. In total, I created over 100 brands for myriad style of beverages. The one on the right here was my favourite.